In the next few days the return to the market of Yesmoke cigarettes, produced in Settimo Torinese.
Yesmoke cigarettes, a new course for the company
Although under a new and already announced company profile, Yesmoke is ready to start again with its “adventure”. After the judicial events involving the brothers Gianpaolo and Carlo Messina, historical founders of the brand and the cigarette factory made in Settimo, the handover to the new property is now finalized.
Return to the market in October
After the absence from the market, dictated above all by the technical times for the company transition, the weekly “blondes” will be officially back on the market in October. But this is not the only news on the Yesmoke affair. The Swiss Merchant Corporation, which was awarded the factory in via San Giusto through newCo Tuxedo Srl last March, has in fact appointed the CEO who will be responsible for guiding the company. This is, in particular, the Turin entrepreneur Davide Giorgetto Actis, known in the world of the local economy.
The weekly factory
The successful outcome of the judicial administration, of the acquisition by the new property and the consequent return to the Yesmoke cigarette market, in fact, also constitute an injection of confidence from an employment point of view. The factory in via San Giusto which covers an area of 7000mq, in fact, currently employs 28 employees. The work is divided into two fully automated parallel lines that use advanced technologies and a rigorous quality control system on raw materials, both during processing and when the finished product is finished.
«L’azienda – conferma la proprietà – sta studiando nuovi “blend” ed è dotata di un laboratorio di analisi che le consente di non testare le sigarette sugli animali e di essere attiva nella ricerca di nuovi prodotti», spiega Francesco Caputo Nassetti, l’Amministratore delegato di Swiss Merchant Corporation. «Investire in ricerca vuol dire essere più competitivi e capaci di conquistare nuovi mercati, senza quella deriva di delocalizzazione che caratterizza molte imprese italiane».