Yesmoke is an Italian cigarette factory, based in Settimo Torinese, near Turin. The company is owned by Swiss Merchant Corporation, an investment group from Lugano. Yesmoke took over the legacy of the Manifattura Tabacchi of Turin, previously known as Règia Fabbrica. Nowadays, the name stands behind a production and distribution company, serving all Italian regions and with plans for an international release. The industrial plant covers 10'000 mq and it work on two distinct automated production lines, with the most advanced technology and a quality check that reviews the whole process – raw materials, manifacturing and final product.