After a brief absence from the market, due to the technical times of the handover from the old to the new management and the authorization process, Yesmoke cigarettes return to the market in October.
Swiss Merchant Corporation, Lugano’s corporate finance boutique, which was awarded the contract last March through newco Tuxedo S.r.l. of the Yesmoke S.p.a. business unit in judicial administration, Davide Giorgetto Actis has been appointed the new CEO of the Company.
The Yesmoke plant in Settimo Torinese currently employs 28 employees, covers an area of 7,000 square meters. and works on two fully automated parallel lines that use advanced technology and a rigorous quality control system on raw materials during processing and on the finished product.
“The company is studying new” blends “and has an analysis laboratory that allows it not to test cigarettes on animals and to be active in the search for new products >> – says Francesco Caputo Nassetti, CEO of Swiss Merchant Corporation – << Investing in research means being more competitive and capable of conquering new markets, without the drift of relocation that characterizes many Italian companies ".
The new Yesmoke is the only Italian company regularly active in the production of "made in Italy" cigarettes, highly appreciated also abroad where the most interesting markets are Spain, France and some South American countries to which the "YES brands" could be destined. "And" Born to smoke ", also used to market the" roll your own "(" roll your own "or RYO) an increasingly popular and widespread niche product.
To implement the production of cigarettes, the new management of Yesmoke has started contacts with companies in the sector operating in Europe and the Far East to develop partnership projects.
subscribe to the newsletter
Share this post
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Sede legale | C.so Europa, 7 20122 Milano, Italia
Sede Operativa | Via San Giusto, 5 10036 Settimo Torinese (To), Italia
Questo sito Web utilizza i cookie per migliorare la tua esperienza. Supponiamo che tu stia bene con questo, ma puoi annullare l'iscrizione se lo desideri. Impostazioni dei cookieAccetta
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.