In October the “new” Yesmoke cigarettes return, excellence in the “made in Italy”
After a brief absence from the market, due to the technical times of the handover from the old to the new management and the authorization process, Yesmoke cigarettes return to the market in October. Swiss Merchant Corporation, Lugano’s corporate finance boutique, which was awarded the contract last March through newco Tuxedo S.r.l. of the Yesmoke S.p.a. business unit in judicial administration, Davide Giorgetto Actis has been appointed the new CEO of the Company. The Yesmoke plant in Settimo Torinese currently employs 28 employees, covers an area of 7,000 square meters. and works on two fully automated parallel lines that use advanced technology and a rigorous quality control system on raw materials during processing and on the finished product. “The company is studying new” blends “and has an analysis laboratory that allows it not to test cigarettes on animals and to be active in the search for new products >> – says Francesco Caputo Nassetti, CEO of Swiss Merchant Corporation – << Investing in research means being more competitive and capable of conquering new markets, without the drift of relocation that characterizes many Italian companies ". The new Yesmoke is the only Italian company regularly active in the production of "made in Italy" cigarettes, highly appreciated also abroad where the most interesting markets are Spain, France and some South American countries to which the "YES brands" could be destined. "And" Born to smoke ", also used to market the" roll your own "(" roll your own "or RYO) an increasingly popular and widespread niche product. To implement the production of cigarettes, the new management of Yesmoke has started contacts with companies in the sector operating in Europe and the Far East to develop partnership projects.