Yesmoke’s made in Italy cigarettes return to the market in October
Yesmoke’s made in Italy cigarettes return to the market in October after a brief absence due to the technical timing of the handover from the old to the new management of the authorization process. Swiss Merchant Corporation of Lugano, awarded last March through the newco Tuxedo S.r.l. of the Yesmoke S.p.a. business unit in judicial administration, Davide Giorgetto Actis has been appointed the new CEO of the Company. The Yesmoke plant in Settimo Torinese currently employs 28 employees, covers an area of 7 thousand square meters. and works on two fully automated parallel lines that use advanced technology and a rigorous quality control system on raw materials during processing and on the finished product. The new Yesmoke is the only Italian company regularly active in the production of made in Italy cigarettes, highly appreciated also abroad where the most interesting markets are Spain, France and some South American countries to which the “YES” brands could be destined and “Born to smoke”, also used to market the rolled chopped niche product that is increasingly popular and widespread.